Digital Experience
Strategy, content architecture, conversion thinking, analytics and continuous improvement.
I work across front-end development, UI/UX, CMS architecture, accessibility, analytics, SEO and digital governance.
My strongest projects usually start with complexity, competing priorities and multiple stakeholders.
The goal is always the same: make the experience clearer, faster, more useful and easier to maintain.
Strategy, content architecture, conversion thinking, analytics and continuous improvement.
Responsive, accessible interfaces with HTML, CSS, JavaScript, GSAP and WordPress.
Reusable components, design systems, user journeys and interaction patterns that scale.
SEO, GA4, governance, CMS planning, experimentation and stakeholder alignment.
Independent work across responsive websites, UI development, WordPress, optimization, SEO, reusable components and digital consulting.
Lead the strategy, management and optimization of Adler University’s digital web experience, overseeing UX, content architecture, accessibility, SEO, analytics and website performance. Partner with Marketing, Admissions, academic programs and university leadership to translate institutional and enrollment goals into effective digital experiences, while developing campaign landing pages, improving user journeys and guiding the evolution of the University’s web presence.
Designed and developed responsive, accessible user interfaces for enterprise recruitment technology, translating complex requirements and designs into polished digital experiences. Collaborated with designers, QA teams, developers and stakeholders to deliver projects within tight timelines while maintaining WCAG accessibility and front-end quality standards. Frequently worked across both development and project management, coordinating scope, timelines, client communication and delivery while mentoring developers and improving reusable front-end practices.
Designed and developed front-end experiences for a large-scale real estate website platform, creating responsive, user-friendly interfaces for agents and their customers. Worked across UI/UX, front-end development, performance optimization and product improvements while collaborating with cross-functional teams to address customer needs and improve usability. Also developed and maintained the company’s corporate website and built an extensive WordPress-based training and support library containing more than 200 resources.
Led front-end development for client websites and digital projects, transforming creative concepts into responsive, accessible and production-ready experiences. Collaborated closely with designers, back-end developers and project stakeholders to deliver consistent interfaces across devices while improving performance and maintainability. Established reusable UI patterns, development standards and code-quality practices that helped streamline production and create a more scalable front-end workflow.
Click a skill to inspect how it fits into the kind of work I do.
Complexity belongs behind the interface, not inside it.
If people cannot use it, the design is not finished.
Fast is not polish. Fast is part of the experience.
A beautiful page without a purpose is just a very expensive poster.
Move the "
< />" left and right and catch:
HTML / CSS / UX / GSAP / WCAG / PHP / SEO
while avoiding:
404 / BUG / 500 / IE6 / !important / DIV DIV DIV