Campaign ingredientsUTM Lab
Destination
Use the final destination URL, including
https://.
Enter a valid http:// or https:// URL.
Required UTMs
Where the traffic originates.
How the traffic arrives.
Why this link exists. Keep naming consistent
across channels.
Optional detail
Differentiate creative, placement, or CTA.
Usually a paid-search keyword.
Normalize valueslowercase + spaces become
underscores
Build